Social Media Fundraising Kit
Ready-to-use graphics, captions, stories, reels, and posts to help you spread the word and rally your community around supporting your shelter team.
✔ Instagram captions
✔ Facebook posts
✔ LinkedIn post (for board members)
✔ Instagram Story sequence
✔ Reel script
✔ Graphics with editable Canva templates
✔ "Thank You" donor graphics
Logo & Downloadable Assets
Access our logo and downloadable social media assets by clicking HERE.
Instagram Post #1 (Announcement)
Caption:
We spend every day caring for animals.
Now we're asking our community to help us care for the people doing that work.
Compassion fatigue, grief, and burnout are part of animal welfare—but they don't have to be something our staff and volunteers carry alone.
We're raising funds to bring The Thriving Volunteer to our shelter.
Your support will help provide online workshops, grief support, and practical tools that strengthen the people behind the lifesaving work.
Because when we care for our humans, we care better for our animals.
🤍 Donate here: [link]
Instagram Post #2 (Educational)
People often ask what animal shelters need.
Food.
Blankets.
Medical supplies.
Yes.
But our people need support, too.
Every adoption celebrated.
Every goodbye.
Every emergency.
Our volunteers and staff carry those moments home with them.
We're raising funds to give them the support they deserve.
Because healthy caregivers save more lives.
Support here:
[link]
Instagram Post #3 (Impact)
Your donation isn't paying for a workshop.
It's investing in the people who comfort frightened animals.
Who bottle-feed kittens.
Who cry after euthanasia.
Who celebrate every adoption.
Who show up again tomorrow.
Help us care for the humans behind the animals.
Donate:
[link]
Facebook Version
Our volunteers and staff give so much of themselves to the animals in our care.
But who takes care of them?
We're excited to launch a fundraiser to bring The Thriving Volunteer to our shelter—an online program specifically designed to help animal welfare professionals process grief, reduce burnout, and build resilience.
Your gift directly supports the wellbeing of the people making our mission possible every day.
Every dollar invested in our team is an investment in the animals they serve.
Thank you for believing that human welfare is an essential part of animal welfare.
Donate here:
[link]
LinkedIn Post (Perfect for Board Members)
Supporting animal welfare means supporting the people behind the work.
We're proud to launch a campaign to provide burnout prevention, grief support, and resilience programming for our shelter staff and volunteers through The Thriving Volunteer.
Investing in the wellbeing of caregivers isn't simply an employee benefit—it improves retention, strengthens organizational culture, and helps ensure compassionate care for the animals who depend on us.
If you'd like to help sponsor this initiative, we'd be grateful for your support.
Together, we can care for the humans behind the animals.
[link]
Instagram Story Sequence
Story 1
🐶
Every day our volunteers and staff show up for animals...
Story 2
But this work is emotional.
Grief.
Loss.
Compassion fatigue.
Burnout.
Story 3
We're raising funds to bring wellness and grief support to our team.
Story 4
Because when our people are supported...
Animals receive better care.
Story 5
Help us support the humans behind the animals.
DONATE
[Link Sticker]
Reel Script (30-45 sec)
Hook:
Most people think animal shelters only need donations for the animals.
Cut
The truth?
The people need support, too.
B-roll
Walking dogs.
Cleaning kennels.
Volunteers hugging animals.
Quiet moments.
Voiceover
Every day our volunteers and staff carry incredible emotional weight.
They celebrate adoptions.
Grieve losses.
Navigate difficult decisions.
And then come back the next day to do it all again.
We're raising funds to bring burnout prevention and grief support to our shelter team.
Because caring for animals starts with caring for the people who care for them.
Support our fundraiser at the link in our bio.
Canva Graphic Copy
Graphic 1
Support the Humans Behind the Animals
Help bring burnout prevention and grief support to our shelter team.
Graphic 2
Every animal saved...
has a human behind them.
Let's support both.
Graphic 3
Healthy caregivers.
Healthier shelters.
Better outcomes for animals.
Graphic 4
Compassion deserves support.
Help us care for our volunteers and staff.
Graphic 5
Together we can protect the people who protect animals.
Donation Milestone Graphics
25%
🎉
We're one quarter of the way there!
Thank you for believing in our team.
50%
Halfway!
Every donation brings us closer to supporting the people behind our mission.
75%
Almost there!
We're so close to bringing this program to our shelter.
100%
🤍 WE DID IT!
Because of you, our staff and volunteers will receive the support they deserve.
Thank you for caring for the humans behind the animals.
Thank You Graphic
Because of you...
Our volunteers and staff will feel more supported, more connected, and better equipped to continue this lifesaving work.
Thank you for investing in the humans behind the animals.
BONUS: "Easy Ask" Captions
Sometimes people don't know what to write when they share the fundraiser. Give them these plug-and-play options:
Option 1
This fundraiser means a lot to me. If you've ever wondered how you can support animal welfare beyond donating supplies, this is a beautiful way to care for the humans who make the work possible. 🤍
Option 2
I donated because caring for animals also means caring for the people who dedicate their lives to them. If you're able, I'd love for you to join me.
Option 3
Burnout in animal welfare is real. Let's help make sure the people who show up every day for animals know their community is showing up for them, too.